Online store sales report
Summary
Spring brought sales back above last year
This report looks at two periods: the last 6 months (April to September 2026) and the 5 months before them (November 2025 to March 2026). Sales always climb into spring, so each period is compared with the same months a year earlier, not with each other.
Key findings
What the numbers say
- Revenue from April to September was — on the same six months last year.
- Orders were —, but the average order was —. Fewer orders, each one worth more. Higher-priced products such as the lasers and BroadBand Pro are doing that work.
- November to March was the soft patch: revenue — and orders — on the year before. March was the weakest month (—).
- August (—) and September (—) were both up on last year, the first back-to-back growth in the period.
- The same five products led on units in both periods: Bird Free Optical Gel, Yard Sentinel, Keep Em Out Solar Panel Mesh, the Motion Activated Sprinkler and Balcony Guard.
Section 1
The two periods against last year
| Period | Revenue | Last year | Change | Orders | Last year | Change | Avg order | Last year | Change |
|---|
Section 2
Revenue month by month
Revenue each month, this year against last year
The shaded months are the last 6. Hover a month for the figures.
Change on the same month last year
Above the line, the month sold more than a year earlier. Below it, less.
Section 3
Orders and order value
Orders each month
Order count against the same month last year.
Average order value each month
Revenue divided by orders, against the same month last year.
Every month side by side
The blue line marks where the last 6 months start.
| Month | Orders | Last year | Revenue | Last year | Revenue change | Avg order | Last year |
|---|
Section 4
Best sellers, April to September 2026
Top 5 by units sold
The change compares units sold per month with November to March, so the 6-month and 5-month periods are on equal footing.
| Product | Apr to Sep | Nov to Mar | Per month |
|---|
Top 5 by revenue
Estimated as units sold times today's list price. This is sales, not profit.
| Product | Units | List price | Est. revenue | Share of sales |
|---|
Top 5 by units, month by month
Units sold each month from November to September, all on one scale. The blue bars are the last 6 months.
Notes
Where these numbers come from
- All figures come from Omnisend analytics for the Bird Control Australia store. They count every website order, not only orders from email, by the month the order was placed (Sydney time).
- Revenue is the order total Omnisend records for each order.
- Product figures are available from November 2025, which is why the earlier period is 5 months rather than 6.
- Revenue per product is an estimate: units sold times today's list price. Discounts, bundles and price changes during the period are not reflected.
- A ranking by profit needs cost prices for each product, which the store data does not hold. With cost prices, this report can add a profit view.